Websites for Accountants

A good website is an asset to any business, and accountants aren’t an exception to this. As an accountant, most people will probably have a fair idea of what you do, but where your website can excel is helping you set yourself apart from the other accountancy firms out there. By using a company that specialises in building websites for accountants you give yourself and your company the best chance of creating a good impression on those who come across your site.

There are several common pitfalls that many accountants tend to fall into when they are considering what they want to have on their website. The first of these mistakes is forgetting who your target audience will be. Most of the time the people visiting your website won’t be your existing clients, they will be people looking for the sorts of service you provide who have searched online, people who have heard about your company in social circles and want more information, people who have had your company recommended to them, suppliers and potential suppliers or even people that are looking for a career in your field.

All of these people have come to your site for different reasons and will be looking for different information, you need to make sure that the information they want and need is clear and easy to find. For instance, do you have a careers page on your website, or do you have your vacancies hidden away on the bottom of another page? Any one who is considering working for you is likely to check out your website to see what the firm is like, and to prepare for any interview they may have – does your website make it seem like your firm is a good place to work for?

Another common mistake is not making clear on the website who the main contact is, many accountants (as well as other companies) don’t put a contact name on their "contact us" page as they are concerned about spam issues. However, people like to feel connected to other human beings, and by providing them with a name (even if it is just a believable "make believe" staff member) you are more likely to get people wanting to connect with you.

When building your website, another important page to consider is the testimonial page - some leave this off for fear it seems like they are bragging about themselves, but the truth is, people often look for the testimonials as it is a way for them to gauge the performance of your company. You don't need to go overboard, but either a page of quotes from satisfied customers, or a few testimonials dotted around the pages of your site can make all the difference to your potential clients.

Another thing that a specialist firm, that is familiar with building websites for accountants, would be able to help you do to give you an edge over others in your field would be to set up an interactive area on your website to allow clients to get the very latest information like budget commentaries and access to tax cards straight away, giving you an edge over accountants that just have static websites and would need to manually arrange the sending of this information to their clients.